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DIOR HOUSE

OF PERFUME


GRASSE

THE CRADLE OF DIOR PERFUMES

The Grasse region, in southern France, is closely tied to the history of Dior. Christian Dior himself settled near Grasse, to cultivate Dior flowers for Dior fragrances. Today, Dior has chosen the incomparable climate of Grasse and its unique terroir to cultivate its May rose and jasmine.


FRANÇOIS DEMACHY

THE EMBODIMENT OF DIOR CREATION

As Dior Perfumer-Creator, François Demachy embodies the expertise and great creativity of Dior perfumes. At the heart of Grasse, lies his creation atelier, where every Dior fragrance will be created from now on.


DIOR FLOWERS FOR DIOR PERFUMES

A QUEST FOR THE FINEST INGREDIENTS

To bring Dior fragrances the finest ingredients, François Demachy travels the world in search of raw materials with rare qualities.


SINCE THE VERY BEGINNING

COUTURIER PERFUMER

As Dior Perfumer-Creator, François Demachy embodies the expertise and great creativity of Dior perfumes. At the heart of Grasse, lies his creation atelier, where every Dior fragrance will be created from now on.


DIOR FRAGRANCES

UNIQUE ART OF BOTTLE

The bottle is a true art form at Dior. For some emblematic fragrances, the bottling is done by hand by the Dior Atelier Ladies. At the Dior manufacturer, they perpetuate a true artistic craftsmanship.