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Rimmel London Scandaleyes Wow Wings Mascara
Mascara
(shook)
Rimmel London Scandaleyes Wow Wings Mascara
Mascara
(shook)
(shook)
Want the London look? Swipe for drama with the new Wonder'swipe 2-in-1 liner to shadow by Rimmel London. Its breakthrough 2-in-1 formula will take your eye look to the next level ! Transform your bold metallic liner into a sparkle shadow with the stroke of a finger ! A true multi-tasking wonder ! Wonder’Swipe has an extensive palette of 16 statement-making shades ranging from opulent metal tones to brilliant brights to deliciously dark hues. Layer and combine them all to create unique, show-stopping looks that lasts up to 10 hours ! Whenever you want ! Wonder'swipe is a true multi-tasking wonder. Apply as a normal liquid eye liner on the eyelid. To reveal the sparkle shadow, blend it with a brush or your finger, whilst still wet. Create edgy, on-trend eye-styles with a single product. Eye liner or eyeshadow? Metallic or glittery? YOU CHOOSE! Swipe the formula to reveal the potential. #youswipeyouchoose
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SINCE 1834
What makes a young perfumer leave his country with his young family to set out on his own in London? What makes him create the first non-toxic mascara then sell it so all could afford it rather than cash in on a luxury for the few? A hunger to find new boundaries and a need to re-invent himself.
When Eugene Rimmel and his father set up the House of Rimmel in 1834 beauty was a different game. Perfumes were called vinegar, mascara was made with mercury and marketing meant a stand at a fair. By the time Eugene died in 1890 Rimmel was the dictionary definition of mascara across the world, he had pioneered hygiene products and cosmetics and turned beauty into art.
It is this constant need to push boundaries that fuelled the brand for the next one hundred years, that kept us innovating to re-shape convention, create new looks, to give you the tools to explore new versions of your look.