• New


Id Moisture Surge Intense 72H Hydration

Rich cream-gel delivers 72-hour hydration for velvety-smooth skin.

This upgraded rich cream-gel delivers an instant moisture

No parabens. No phthalates. No fragrance. Just happy skin.

Guaranteed 100% authentic
189 AED
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Earn 180 MUSE points


Who It's For:

Very Dry to Dry skin

What It Is:

The rich cream-gel you love delivers an instant moisture boost, and keeps skin continuously hydrated for 72 hours—even after washing your face. Skin’s moisture barrier is strengthened and skin feels soothed, with lipids and cica. Oil-free

What It Does

Our richest formula yet, with actived aloe water and caffeine, sets non-stop hydration into motion. Then, with a trio of lipids, helps lock in moisture in. Keeps skin hydrated for 72 hours, leaving it glowing, looking plump, and feeling velvety-smooth. Dry, dehydrated skin feels soothed with cica.

Key Ingredients/Technology:

Hyaluronic acid: This moisture-binding ingredient has the unique ability to hold 1,000 times its weight in water, helping to create a “moisture reservoir” for ideal hydration.

Activated aloe water: Water is infused with aloe leaf extract to help deliver intense hydration.

Cica: Also known as tiger grass, cica is a centuries-old ingredient used in ancient Chinese tradition. Helps soothe dry, delicate skin.

Auto-Replenishing Lipid-Filler Technology: Using activated aloe water and caffeine, this technology helps support skin’s natural hydration. Uses three types of lipids to help support skin’s moisture barrier locking in hydration.

Great To Know:

Our packaging:

 Now in more sustainable packaging. 30ml, 50ml, and 125ml are made from glass that’s recyclable. 15ml jar is made with minimum 44% post-consumer recycled material.

Please remove cap to recycle.

What else is this product free of?

Oil, sulfates, denatured alcohol, synthetic colours.

How to use

Apply AM and PM on clean skin.

Use alone or under makeup, on dry spots, or as a 5-minute mask.