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Urban Veda is an ethical skincare brand inspired by the ancient Indian principles of Ayurveda. The 4 ranges are designed to target different skin types or ‘dosha’ derived from the physical and emotional tendencies of the mind and body. The products are formulated using natural ingredients like herbs, flowers, and fruits alongside actives and antioxidants to help maintain the skin’s natural balance leaving it less vulnerable to dehydration, dullness, and other skin concerns.