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Faces is the leading beauty retailer with 20 years of presence and expertise in the Middle East. With 85 stores across 9 countries and an online presence, we are still growing with a near future international expansion. Being pioneers in beauty retail in the region has allowed us to become undeniable fragrance, makeup and skincare experts.

The beauty concept is a homegrown brand, steadily growing to become an undeniable beauty destination, bringing all your international and regional must-haves. We’re a brand who cares about always being true, inspirational and at close to our clients. We always make it our mission to listen to our customers, to cater to the middle eastern beauty customer, and to all beauty customers.

Faces strives to bring all beauty lovers a 360 beauty experience, by offering them an amazing curated choice and exclusive products, one of the most generous loyalty programs in the region, as well as a wide array of bespoke and inclusive experiences and services, using innovative technologies. We seek to make the journey a deeply enjoyable one and create a real emotional connection in every beauty moment.

We come from a place that understands your beauty needs. Beauty is all about exchange of tips, inspiration, and expertise, and we’ve really evolved into a brand that has transcended past your traditional retailer. The spectrum of beauty in itself has become more complex being the most rapidly evolving retail sector, and we’ve embraced those changes and trends to stay ahead in the game.

More than ever, Beauty is about self-expression, embracing diversity and experimentation. We want to help reveal each person’s uniqueness, and we want to give you the tools and support to express your beauty.

FACES, Live your beauty.