Add serums to your skincare routine, it’s an essential step they said. But is it that important? Yes. We want to build your skincare routine with the most basic yet powerful elements of all skincare products (and of course using top brands that everyone loves and trusts).

Maintaining your natural glow whether you have oily skin, dry skin, or combination is key while also resolving different skin concerns like dullness, fine lines and wrinkles, puffy eyes. But what are the benefits of serum? When to serum? And how-to serum? 

We got the answer! Here are 8 reasons to why you should invest in facial serums. And guess what? We’ve made it easier for you to choose your next skincare products from Clarins, Estee Lauder, Matriskin, and more serums that match your unique skin type and concerns.

1- Not a moisturizer

Face serums are designed to deliver high concentrations of specific active ingredients aiming to build a skin barrier that mainly hydrates your skin. They are multi-taskers when it comes to skincare as they also help with brightening, anti-­­aging, and reducing dark spots.

A face serum is usually a liquid, although it can also be a lotion or a thin cream in consistency. It's a thinner, lighter version of a moisturizer.

2- They work!

Serums are designed to enter the skin more deeply than moisturizers. Advanced delivery methods in serums make it simpler for chemicals to go deeper into the skin.

Why is this relevant? The middle layer of skin is underneath the epidermis and the dermis is where the majority of the activity takes place (the outer layer of skin). 

Also, the outer layer of the skin is a layer of dead skin cells. Ingredients might end up resting on top of the skin instead of entering it.

3- Targets all your concerns

There are serums that will target your different concerns, ones that cater to sensitive skinned and more. Let’s learn about these together:

Antioxidant Serums

Vitamin C, Vitamin A, Vitamin E, green tea, and hundreds of other antioxidants are found in these serums. What can they do to your skin? prevent sun damage, signs of aging, help your skin repair itself.

Vitamin C Serum

Many anti-aging treatments like serums as a Vitamin C serum will have a higher dosage of Vitamin C. You can it once or twice a day, as it's essential as an antioxidant is required to produce collagen in the skin.

4- Lifts and firms

Like the name implies, these serums are designed to firm skin that is losing elasticity and lift skin that is drooping. Peptides, such as Botox-like peptides that temporarily freeze face muscles, are commonly used. 

In other words, you've got your own plastic surgeon in a bottle to help tighten and lift your skin.

5- Ultimate Glow 

Facial serums can also be used to lighten spots or discoloration, as well as to improve overall radiance and glow!

Brightening ingredients that prevent pigmentation, as well as exfoliating ones, speed up collagen production, are commonly found in these serums. Skin cells shed more quickly, and the excess pigment is rinsed out of the skin more quickly.

6- Hello hydration 

These serums provide an additional boost of hydration to your skin. They include humectants (water-binding chemicals) that assist your skin to retain water for longer than moisturizers.

Serums hydrate and protect the skin. They shouldn't be too heavy or oily since you want to be able to layer them under makeup without them slipping and melting.

7- Naturally plumped skin 

These serums plump the skin that has lost volume in particular areas, like u Under the eyes and on the cheeks. Loss of volume is an indication of natural aging, and it occurs as a result of both skin and bone loss.

It also aims to reduce the appearance of fine wrinkles and restore your skin's natural brightness. Collagen improves skin elasticity and plumpness, retinol smoothes and refines the skin, and calms, soothes the skin.

8- Goodbye panda eyes 

Eye serums are formulated to work in the delicate eye area without irritating eyes. They contain ingredients that treat the usual eye concerns, such as fine lines, dark circles, and puffiness.

Many face serums can work in the eye area too. So, you don’t absolutely need an eye serum.

Serums are easy to apply 

Unclog your pores, minimize wrinkles, hydrate, soothe, and brighten your skin with targeted skincare treatments? That is taken care of! However, understanding how and when to use a serum may be difficult, especially since most of us can't seem to remember to remove our makeup or apply sunscreen.

Apply your serum after cleansing your face and toning your skin. If you don't tone, then it can be applied after the cleanser!

You don't need much serum because it's concentrated. All you need is a few drops or a few pumps from a bottle. Especially if you've toned your skin prior.

Toning prepares your skin and allows the serum to absorb more effectively. It also facilitates spreading the serum quicker. As a result, you'll need less serum to cover your face. 

Not all face serums can be applied around the eyes, so make sure you read the instructions on the back of the package before taking this step to avoid any irritation.

You can apply the serum on your neck as well, but it depends on the type of serum you're using like if it's an anti-aging serum if it's to clear up blemishes, you don't have to use any on your neck.

Tip: it's best to wait 1-2 mins before applying your moisturizer to give the serum time to be absorbed into your skin.

If your skin is oily or combination, serums can be used instead of a moisturizer. It's likely that serum will be more than enough to moisturize your skin.

So yes, invest in a serum! All you have to do is choose a serum, whether it's a night serum or a daytime one, that will cater to your skin concerns. After all, our main goal is to end up with fewer wrinkles, glammed-up skin with a natural glow!