About The Product:
Featuring inspired shades that are curated to stand out alone or seamlessly blend and layer into one another, these head-turning shadows add dimension and offer a wash of attractive, light-catching shimmer to instantly elevate any look.
This is not your typical eye shadow.
BENEFITS:
- The unique, creamy formula of these lid ‘Illumes’ means that they are intensely pigmented and blend like a dream.
- A hybrid of traditional powder and cream eye shadows, they can be applied directly with fingers for a glamorous, smoky look or with the Everything Eye Brush for a soft and subtle finish.
- This is the perfect palette for anyone who doesn’t ‘do’ typical eyeshadow and wants to look effortlessly chic in a minimal amount of time.
TEXTURE: Powdery Creamy
FORMULATION: Powder
PALETTE IN-DEPTH:
The 11:11 Eyeshadow Palette is a warm, rosy palette designed to wear well with all skin tones. Including (clockwise from top left):
- ‘Situation’ (soft pink, more pearlescent and less pigmented),
- ‘Hashtag’ (smoky taupe green),
- ‘Ciao!’ (vibrant coral) .
- ‘Rosie’ (pigmented, creamy peony).
Highlighted Ingredients:
Clean, vegan, cruelty-free and gluten-free. Formulated without talc, parabens, nanoparticles and fragrance, and made with responsibly-sourced Mica pigments.
Learn More
Don’t be afraid to use your fingers and have fun! For a deep, rich pigment, apply directly to your eyelid using the fingertips. For a more diffused wash of color, apply or blend using an eye brush. Upon first use, swirl your fingertip firmly onto each shade to warm up and activate the pigments for optimal color payoff. As this formula is a cream shadow, you may choose to prime your eyelids with a primer or translucent powder for a longer-lasting finish.